"After wearing it straight, both days, during the weekend...I decided to order another one."

It's a vibe that can't be described

"I finally own an Under the Muumuu (formerly House of Lu) original...and you know what? It really does make you want to click your heels together with joy. I don't know why but it's magical."

-Betsy Pake

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Meet Nina, the Newest Dress to come from Under the Muumuu, landng April 6th

What is "The Muumuu{ve}ment"?

it’s low effort, high reward
maximum show, minimal effort
a declaration, minus the soapbox
it’s speaking volumes without saying a word
(though you will be getting called out on the street!)

you’ll feel the magic once you put it on
and everyone around you will notice
what are you waiting for?!

  • "My Iris is the only thing I want to wear now!" 

  • "OMG I Love Love Love It! It is perfect!"

  • "You have just NAILED the perfect silohuette (Iris). Looks so cute in all the fabrics!"

  • Small Batch, Limited Editions

    99% of our fabrics are deadstock which means we cannot re-produce it once it is gone. Most of our selections yield less than 10 pieces, on average 5. This is exclusivity on a whole new level.

  • Take Up Space

    Ever walk down the street and find yourself helplessly staring at someone in admiration of their look? Now, it's your turn.

  • More Volume, Less Constriction

    We make getting dressed effortless. Like, French Girl effortless.

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